Reconfigurable Display

Real-time ARAS (Advanced Rider Assistant System) notifications

Ambient lights customization

Introduction

User Experience  |  Visual Design  |  Interaction Design

The 10.25-inch reconfigurable Instrument Cluster was designed to bring the key features of the vehicles to life, all built around the PACE strategy - Personalized, Autonomous, Connected, and Electrified.

The project covered end-to-end UX and visual design, along with development on the Android Automotive platform, ensuring the experience was not only intuitive but also production-ready.

Visual Design

The interface took inspiration from traditional Indian motifs and textile patterns to create a unique visual identity.

High contrast colour scheme with EV specific hues.

Combination of sharp and rounded typography to give the UI a sporty yet familiar feel.

Personalized

Personalized Vehicle Sound Options (AVAS) : Enhances pedestrian safety, Customizable alert sounds

Ambient Light Control : Provides contextual information, Doubles as a safety alert system

Reconfigurable Display : Allows interface customization, Supports intuitive user interaction

Autonomous

Blind Spot Monitoring Alerts rider about vehicles in blind spots, Reduces risk of side collisions, Improves safety during overtakes

Lane Departure Warning Detects unintentional lane shifts, Warns the rider in real time, Helps prevent accidents caused by distraction

Connected

Keyless Entry NFC-enabled access for quick entry, No need for a physical key, Hassle-free and seamless vehicle access

Over The Air updates, Supports over-the-air (OTA) updates, Enables remote delivery of software and feature upgrades

Electrified

ChargeMate: Smart charging assistant for custom charge limits, Provides real-time tips to optimize battery life, Helps improve range and charging habits for better efficiency

Prototyping & Animation

Usability and Testing

ChargeMate: Each element of the user experience was tested A/B testing of user flows and screens, Design handover and involvement in development, Each element of the user experience was tested, A/B testing of user flows and screens, Design handover and involvement in development

Development Development was done on android automotive platform, and challenges were tackled by iterative and agile process

Check out more of our work.

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