Transportation Design

CV Brand Language

A brand Language Development exercise for Commercial Vehicles focused on deriving a purposeful theme, considering functionality and aesthetics.


Theme had to be visually strong as well as flexible enough to fit to different vehicle segments. Through audience understanding and benchmarking, a distinctive character was developed for the hypothetical brand, ranging from heavy long-haul truck to small commercial vehicle.


Other Projects

Alloy Wheels Design

Lightweight aftermarket sporty alloy wheel design. The aim was to design lightweight after-market alloy wheels that give a Sporty feel.Going by trends we identified 2 toned diamond cut alloys with Asymmetrical tangential spoke designs given theme a sporty,directional and dynamic appeal.

Instrument cluster

Design of a digital instrument cluster for mid segment passenger vehicle.

Integrated Control Panel

Design of a table top property for the MINDA Technology Demonstrator.After a through trend study and benchmarking of table top concepts, the design theme ' Frame wrap on ' chosen. The key words being Holding Primary Volume | Hollow Surface | Visual Lightness


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