Transportation Design

CV Brand Language

A brand Language Development exercise for Commercial Vehicles focused on deriving a purposeful theme, considering functionality and aesthetics.


Theme had to be visually strong as well as flexible enough to fit to different vehicle segments. Through audience understanding and benchmarking, a distinctive character was developed for the hypothetical brand, ranging from heavy long-haul truck to small commercial vehicle.


Other Projects

Alloy Wheels Design

Lightweight aftermarket sporty alloy wheel design. The aim was to design lightweight after-market alloy wheels that give a Sporty feel.Going by trends we identified 2 toned diamond cut alloys with Asymmetrical tangential spoke designs given theme a sporty,directional and dynamic appeal.

Accessory Design

Limited edition factory-fitted accessory kits.

Instrument cluster

Design of a digital instrument cluster for mid segment passenger vehicle.


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