Transportation Design
CV Brand Language
A brand Language Development exercise for Commercial Vehicles focused on deriving a purposeful theme, considering functionality and aesthetics.
DESIGN DEVELOPMENT
Theme had to be visually strong as well as flexible enough to fit to different vehicle segments. Through audience understanding and benchmarking, a distinctive character was developed for the hypothetical brand, ranging from heavy long-haul truck to small commercial vehicle.
OUR WORK
Other Projects
Two wheeler instrument cluster
This scooter's instrument cluster is advanced and user-friendly, inspired by the handlebar's 5-way navigation switch. It provides vehicle health data, infotainment, personalized profiles, and AVAS. The 7-inch display is convenient, showing call notifications and ARAS warnings. It's a high-tech and intuitive experience for riders.
WORK WITH US
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enquiry@initiadesigns.com
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